Tips, insights into search engine marketing and optimization for high rankings on Google, Yahoo, MSN. Opt-in email, web site development, paid search, search engine submission, web advertising and general Internet happenings articles are also displayed. We come across worthwhile articles all the time. If you need expert help for your site, go to search engine marketing firm, Target Marketing Solutions, based in Howell, Michigan.
MediaPost Publications - Google Dips Toe In Pay-Per-Call - 11/25/2005: "GOOGLE THIS WEEK BEGAN TESTING pay-per-call ads, in which users can click to be connected to a merchant or service provider via telephone, a spokesman for the search giant told OnlineMediaDaily. "
posted by Howler @ 2:18 PM
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posted by Howler @ 11:21 AM
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No Search Is an Island - Editorial Column - CMO Magazine: "I searched " Search engine to phone call to order. This is the track of many visitors to your webiste.
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posted by Howler @ 5:09 PM
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March 2005 search engine market shares: Google - 36.4%, Yahoo! - 30.6%, MSN - 16.5% by ZDNet's Alex Moskalyuk -- In March 2005 Google continued to lead other search engines with a 36.4% share, up 0.5% YTY, according to comScore Networks. Yahoo! was #2 with 30.6%, up 0.6% YTY. MSN Search had 16.5%, increasing 0.8% YTY. AOL Search lost 4.5% of the market, falling from 13.4% in March 2004 to 8.9% in March 2005. Ask.com [...]
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posted by Howler @ 3:29 PM
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InternetRetailer.com - Daily News for Wednesday,�May�4, 2005: Search engine marketing will grow by 33% this year. Some projections going forward....
posted by Howler @ 10:51 PM
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How To Measure Search Engine Marketing ROI Getting more important everyday....Most companies we've seen focus on clicks....
posted by Howler @ 10:45 PM
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SEO Tools - Search Engine Optimization, Google Optimization Great FREE SEO Tools
posted by Howler @ 8:40 PM
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Bloomberg.com: Top Worldwide Microsoft Plans Service to Sell Internet Search Ads
posted by Howler @ 9:56 PM
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Search Engine Forums Spotlight The latest search engine news and information from the forums at the top Internet's search engine resource, www.searchenginewatch.com.
posted by Howler @ 1:58 PM
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Search Engine Blog.com - Search Marketing News, Views & Rants: SES NYC Reports: "Tuesday, March 01, 2005
SES NYC Reports
The Search Landscape - snippet 'growth in toolbar searches have grown 136% in the US since Jan 04. He said 17 - 18% of searches are coming from toolbars, WOW. 58% of searchers have not installed the toolbars and 12% have uninstalled the toolbar'.
Searcher Behavior - snippet 'Of all the click throughs on organic listings, 24% on number 1, 19.5% number two and 12.8% on the number three listings'.
Search Algorithm & Research - (heh- interesting title) - snippet 'PageRank is keyword independent. HITS (Teoma) which is keyword dependent...He says there is only one problem with these two solutions, 'Neither of them work'
Search Forecast and Outlook: Profiting from Growth Through 2009 - snippet '2 out of 5 users arrive at vertical search engines from broad-based engines such as Google or Yahoo!' . This article also features a further review of the Search Landscape session.
On The Lookout For The Next Search Winner - snippet 'Competitive research, blog search and advertising tactics are among the most popular topics on the roster this week'.
More to come... "
posted by Howler @ 10:32 PM
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Free Traffic Tips - the blog: Google Tip of the Day :: How & Why To Optimize Your Images
Very Important! Something most developers don't do.....
posted by Howler @ 6:45 PM
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Excellent Search Engine Marketing Resources These resources WILL help to increase your Google, Yahoo, MSN rankings.
If you don't have the time or inclination to read or learn all of this information, call 1-888-239-0332 for Target Marketing Solutions, the publisher of this blog. We're experienced experts in search engine marketing and optimization.
posted by Howler @ 3:19 PM
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Yahoo! Video Search
New from Yahoo research labs.................in BETA
posted by Howler @ 9:28 PM
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USATODAY.com - Google units include social networking, photos, maps Where Google goes, search goes.
posted by Howler @ 5:42 PM
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Press Releases & Search Engine Optimization Most print
journalists use the web daily to populate their newspapers. Press releases are used a whole lot in this manner.
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posted by Howler @ 12:58 AM
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� Google PageRank is for Entertainment Purposes Only - Search Engine News Journal PageRank was never something to consider in search engine optimization. It was simply a rumor...
posted by Howler @ 7:59 AM
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E-Commerce Business is Booming Up 20% from same quarter last year....
posted by Howler @ 6:32 PM
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USATODAY.com - Google muscles into Microsoft's turf Google could be a threat to Microsoft..Microsoft is far behind Google in search. Period.
posted by Howler @ 5:38 PM
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Yahoo! Search blog:
"A look inside the world of search from the people of Yahoo!"
posted by Howler @ 12:59 AM
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USATODAY.com - Wireless, broadband to drive Net growth, tech leaders say
Where this is all goin'....quickly......
posted by Howler @ 6:08 PM
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� What is Search Engine Optimization? - Search Engine News Journal: "What is Search Engine Optimization? "
Many people don't know what search engine optimization is so we thought we'd post this... We've heard, "We've already got a website...
posted by Howler @ 2:36 PM
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Explore All Link Popularity Options for SEO
SEO has increasingly concentrated on a single factor in the major search engines' algorithms-link popularity.
After on-page optimization methods have been exhausted, it is link building that separates the top ten from the bottom thousands.
But link building is not an easy task. Many methods that formerly yielded great results, such as reciprocal linking and link renting, have gotten many Web sites banned from major search engines such as Google and Yahoo!. For this reason, it is extremely important that webmasters educate themselves on the topic before getting their hands dirty.
posted by Howler @ 6:12 PM
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Mozilla - Home of the Firefox web browser, Thunderbird and the Mozilla Suite
FireFox.. hot browser alternative to Windows Exploxer...Free Download
posted by Howler @ 3:03 PM
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My Way News Microsoft Corp. (MSFT), stepping up its efforts to compete with rival Google Inc. (GOOG), will offer consumers a preview of its technology for searching the Internet, beginning Thursday.
posted by Howler @ 1:14 PM
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B2Blog: Juicy info on B2B web searchers
B2Blog summarizes the data revealed in a recent report by MarketingSherpa and Enquiro on B2B searches.
Snippet...
The top listing got 27% of organic clicks, while the top sponsored listing got 51% of those who clicked sponsored ads. These just confirm the strength of being #1 on SERPs.
Google rules, preferred by 83% of users. This goes up with income/education, too.
posted by Howler @ 1:21 PM
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Keywords to Improve Site Conversion Rates
Can an effective keyword strategy improve Web site conversion rates? Absolutely. But only if your site includes the right terminology and phrases.
posted by Howler @ 11:24 AM
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Online Media Spend Predicted to Double by 2007:
Search Engine Marketing is HOT and getting HOTTER...
posted by Howler @ 5:49 PM
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Kelsey Group: Small Businesses Not Yet Advertising Online
Unbelievably, small business has almost entirely ignored search engine marketing.... says the article. The best thing going, we know coming from a print publishing environment, and it's ignored! Money is being disdirected.
This represents a HUGE sale opportunity for those in-the-know.
Some has gotten on board though....
Detroit News / Detroit Free Press - 04-04-04 - Retailers Jockey for Spots on Google
AND
USA Today - 02-04-04 - For Google, many retailers eagerly jump through hoops
Retailers, manufacturers, corporate branding, plus..all and more approrpiate for search engine marketing and search engine optimization.
Howler
Target Marketing Solutions
posted by Howler @ 1:59 PM
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Search Insider - BtoB Search Myths
There are many like:
"People don't do searches for big ticket B2B products and services."
One of our clients is the leading contender for a $1.7 million/year reoccuring contract. How did this computer industry company find our client? Google Adwords.
These myths have been honed since search engine marketing first appeared. It's about sales/economics. There's huge money that's up for grabs that was once solidly in old media programs. SEM takes budget money away from print agencies, magazine publishers, trade shows. Doesn't matter if it works and there's generally ROI. The old media companies are losing big to upstart search engine-based consulting firms. Many agencies are "starting"
to wake up to the reality that they may be smaller unless they innovate quickly.
posted by Howler @ 7:41 PM
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USATODAY.com - Google acquires online map provider Keyhole
Detailed satellite views/pictures of any location down to the building or sometimes the person level!
posted by Howler @ 3:07 PM
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MediaDailyNews 10-27-04
Search Engine Marketing Sophisticates VS Unsophisticates......
This article, instructive though it is, is written in an "intellecually snobby" style. Sophisticate vs unsophisticate? Search engine marketing is so new, so so radically different from the push marketing model that most companies are simply unaware of what it it takes to have their program operate at top efficiency.
"Sophisticates also tend to buy more keywords and advertise on more search engines than those classified as "unsophisticates." Thirty-nine percent of sophisticates buy 1,000 or more keywords per month, compared to 14 percent of unsophisticates, (sometimes it's difficult to do this) while sophisticates use an average of 3.8 search engines for their search engine marketing campaigns, compared to 2.7 for unsophisticates."
posted by Howler @ 2:52 PM
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Bad Boys of Search Marketing Every industry has those that are considered the "bad boys" within their respective industry. Who are our bad boys, the bad boys of search marketing?
posted by Howler @ 8:28 PM
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Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites.
posted by Howler @ 8:40 PM
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MediaPost Advertising & Media Directory
Good Search Engine Optimization Tips from the Search Insider
posted by Howler @ 2:30 PM
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When Client/SEM Communications Break Down
Would you issue a press release without conferring with your PR agency? Would you stop taking an important medication without first checking with your physician? Of course not. You engage professionals to guide you. You pay them for their counsel.
Why, then, do some companies make changes to their Web sites without first consulting the search engine marketing (SEM) firms they hired?
posted by Howler @ 12:44 PM
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Search Engine Forums Spotlight
Links to this week`s topics from search engine forums across the web: Filthy Linking Rich - Google Releases Desktop Search - Exit Page Statistics Query - `Industrial Strength White Hat` Cloaking Questions - Content for Adwords - RSS Feeds as a Search Engine Marketing
posted by Howler @ 9:29 PM
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Is Search Writing the Yellow Page Obituary?
THE NEWS PIECE WAS BURIED on page 36 of the business section in a major Canadian daily newspaper. It was just one paragraph, a mere 46 words, announcing that the Yellow Pages Group had signed a deal with Google, making Yellow Page information available on the new Google Local service. I'm not sure the editors realized they were running the obituary for an 80-year-old, $16 billion a year North American industry.
posted by Howler @ 3:02 PM
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Yahoo! News - Google Launches PC Hard-Drive Search Tool
Download this FREE and search your desktop......
Google Inc. on Thursday became the first tech heavyweight to tackle the daunting task of uncluttering computers, introducing a program that quickly scours hard drives for documents, e-mails, instant messages and past Web searches.
posted by Howler @ 6:30 PM
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SBC Yahoo! Mail - paulchri@yahoo.com:
"Enough with Aritcles on the 'search bubble.' Bubbles burst. Search engine marketing can best be viewed as a vineyard that's just now starting to bear fruit, with the best wine vintages yet to come.
The seeds were planted as the first search engines sprung up in the early to mid 1990s. At first, no one monetized search in any sophisticated way. The most experienced among search engine marketing firms, born in the mid to late 90s, largely predated the paid search market (and it's little wonder they specialized in natural search optimization). "
posted by Howler @ 1:47 PM
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Business Advice Audio Books-Audio CD-Business Audio Book
Scroll a Little Down the Page for this Short Audio Tips...
Search Engine Marketing - with Jill Whalen, author of The Nitty-gritty of Writing for the Search Engines
posted by Howler @ 3:10 PM
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Engineering Google Results to Make a Point:
"Google plays down the significance of Google bombing, saying the search results merely reflect what is actually happening on the Web.
'We're only seeing it with obscure queries where there's really not that much action on the Web about them,' said Craig Silverstein, Google's director of technology. 'I don't think it's possible to do this sort of thing on queries with well-defined results like ' I.B.M.' So given that it only affects one query out of the more than 200 million a day we handle, it's hard to see it becoming much of a problem.'
But some in the industry say Google may be more worried than it lets on. The company's success, to a large extent, has been built on its search algorithm's ability to return relevant Web pages and weed out irrelevant or outright bogus results. The growing popularity of Google bombing can't be a welcome development for a company that is expected to begin selling stock to the public in a few months.
'Google says they're just reflecting what's on the Web, but they're actually reflecting a very small number of people who are trying to manipulate the system,' said Danny Sullivan, who edits Search Engine Watch (www.searchenginewatch.com). 'Google bombing will never go away, but Google has got to make it less rewarding for people to spend time doing this.'
Google certainly isn't the only search engine whose results can be gamed by users acting in concert. President Bush's biography is also the No. 1 search result for 'miserable failure' on Yahoo, which draws on Google's technology and that of HotBot; it's the No. 2 result on MSN Search. All search engines, to varying degrees, analyze links in calculating the relevancy of a page for a particular query. Seed"
posted by Howler @ 12:23 PM
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WebProWorld :: Web Ads: Branding Trumps Clicks
A Discussion Forum....
Is there any logic as to why many advertisers who spend tons of money on pretty magazine ads that deliver only branding often do not give this same credit to web and email ads? Well, the answer is that Internet ads can be tracked right down to the purchase. However, this does not mean that these Internet ads that are delivering instant results don’t also deliver a less measurable result called branding. It is plain and simple, if branding is worth something on TV or in magazines, then branding is also a value when advertising on the internet. It should be obvious by now that clicks are really the lesser part of the story when it comes to Internet advertising
posted by Howler @ 7:29 PM
1 comments
WebProWorld :: Web Ads: Branding Trumps Clicks
A Discussion Forum....
Is there any logic as to why many advertisers who spend tons of money on pretty magazine ads that deliver only branding often do not give this same credit to web and email ads? Well, the answer is that Internet ads can be tracked right down to the purchase. However, this does not mean that these Internet ads that are delivering instant results don’t also deliver a less measurable result called branding. It is plain and simple, if branding is worth something on TV or in magazines, then branding is also a value when advertising on the internet. It should be obvious by now that clicks are really the lesser part of the story when it comes to Internet advertising
posted by Howler @ 7:29 PM
2 comments
WebProWorld :: Web Ads: Branding Trumps Clicks
A Discussion Forum....
Is there any logic as to why many advertisers who spend tons of money on pretty magazine ads that deliver only branding often do not give this same credit to web and email ads? Well, the answer is that Internet ads can be tracked right down to the purchase. However, this does not mean that these Internet ads that are delivering instant results don’t also deliver a less measurable result called branding. It is plain and simple, if branding is worth something on TV or in magazines, then branding is also a value when advertising on the internet. It should be obvious by now that clicks are really the lesser part of the story when it comes to Internet advertising
posted by Howler @ 7:29 PM
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SEM Considerations for Optimal Campaign Performance
DoubleClick released a new white paper on search engine marketing considerations for optimal campaign performance.
The white paper, based on information compiled from DoubleClick's Performics division, presents key findings from more than 100 leading marketers, spanning hundreds of thousands of pay-per-click keywords.
posted by Howler @ 3:37 PM
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MarketingProfs.com - Printer Friendly Version
Ten Things I Hate in a Web Site
by Jason OConnor
posted by Howler @ 1:08 AM
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ClickZ Internet Advertising News Yahoo! Local Unwrapped
posted by Howler @ 2:03 PM
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SiteProNews is a free newsletter and webmaster resource site
Ten Web Site Promotion Tips for
DMOZ - Open Directory Project
posted by Howler @ 8:16 AM
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Ross Dunn
Articles - Bio The Simple Way to Beat Your Competitors
By Ross Dunn - September 29, 2004
Why reinvent the wheel? We have all heard this statement time and time again, and all too often it is from an annoying critic or a cheesy salesperson. In the case of Internet Marketing, however, it doesn’t seem so silly since there are not many reliable options for keeping up to date with the latest techniques. After all, you could spend hours in SEO forums, read the plethora of do-it-yourself books and you could still end up with dated material or suggestions that don’t apply to your industry niche… or both! So what is the answer? Look for examples of companies that are currently successful and find out why th